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A fragrance that isn’t trying to be a fragrance — that’s the whole point. It’s called Not a Perfume because it simply amplifies your natural scent. Think clean skin after a shower, that soft, warm, quietly addictive aroma that feels intimate without doing the most. It’s skin… but elevated. A little mysterious. A little “why do you smell so good?” energy.
Light, modern and endlessly wearable, this scent makes you feel put together with absolutely zero effort.
This minimalist icon is crafted from a single ingredient — Cetalox. No top notes. No heart notes. Just one beautifully complex molecule that usually lives at the base of a fragrance, now taking centre stage. Expect musky, woody and subtly ambery tones that melt seamlessly into your skin.
Spray directly on pulse points — wrists, neck, inner elbows. Let it air dry.
For longer wear, layer it over an unscented body lotion.
Don’t rub; let the scent settle naturally for the full effect.